Things to Do When Repacking Your Radio Station’s On-Air Content as Podcasts
By: Seth Resler
For most commercial radio stations, the initial step into the universe of podcasting is to take their on-air content and distribute it online as a podcast. Unfortunately, by and large, it's not simply only a question of posting a straight recording of a five-hour show.
Here are a few things to consider as you repackage your radio shows as podcasts:
1. Lose the Music
I'm not a legal counselor, and you ought to check with your own lawyer, yet I'm willing to wager that they'll tell you that you need to strip out the majority of the tunes you played reporting in real time before posting your show on the web. At this point, there's isn't a permit that effectively considers music by huge craftsmen to be incorporated into podcasts. From time to time a podcaster finds a path around this issue, however, those are the exemptions, not the rule.
2. Lose the Commercials
With regards to podcasting, the expectations around plugs are extraordinary. Podcasts don't have six-minute pieces of delivered 60-second spots. Rather, they typically fuse host-read sponsorships toward the start and end of the podcast. On the off chance that you don't hold fast to the tradition, you're probably going to kill podcast audience members. In the event that you want to monetize your podcasts, insert spots that meet audience desires.
3. Piece it Up
Public radio is considerably more distant in front of the commercial radio with regards to podcasting to a limited extent in light of the fact that there's less work engaged with adjusting their substance for on-demand consumption. All around, you can take a scene of Wait, Hold up… Don't Tell Me! or, on the other hand, Fresh Air and distribute it as a podcast in its unique state. Sadly, the same isn't typically valid for commercial radio. Regardless of whether you have an all-talk morning show, basically distributing more than four hours of content once a day isn't an adequate technique. Truly, you ought to distribute your morning show (sans music and ads) completely amazing fans, however, you ought to likewise take the station's interviews and benchmark features and alter them into particular podcasts.
4. Record Intros and Outros for the Podcast Versions
I have heard some radio stations "lump up" highlights as podcast series, however, disregard to legitimately set up these highlights for a podcast format toward the start of every episode. The initial 60 seconds of a podcast episode is essential, as audience members will abandon the show on the off chance that they don't comprehend what's happening. Record a particular intro for the podcast that outlines for individuals what the show is, your identity, and what occurs in this show.
5. Get Credit
On the off chance that you need Nielsen to count any time-shifted radio listening in towards your station's PPM ratings, you'll have to do two things: (1) Use audio that is encoded for PPM, and (2) Publish it online rapidly — Nielsen only tallies audio that is tuned in to inside 24 hours of the first communicate.
Check Out The Double Show On The Idiot Radio Network
For most commercial radio stations, the initial step into the universe of podcasting is to take their on-air content and distribute it online as a podcast. Unfortunately, by and large, it's not simply only a question of posting a straight recording of a five-hour show.
Here are a few things to consider as you repackage your radio shows as podcasts:
1. Lose the Music
I'm not a legal counselor, and you ought to check with your own lawyer, yet I'm willing to wager that they'll tell you that you need to strip out the majority of the tunes you played reporting in real time before posting your show on the web. At this point, there's isn't a permit that effectively considers music by huge craftsmen to be incorporated into podcasts. From time to time a podcaster finds a path around this issue, however, those are the exemptions, not the rule.
2. Lose the Commercials
With regards to podcasting, the expectations around plugs are extraordinary. Podcasts don't have six-minute pieces of delivered 60-second spots. Rather, they typically fuse host-read sponsorships toward the start and end of the podcast. On the off chance that you don't hold fast to the tradition, you're probably going to kill podcast audience members. In the event that you want to monetize your podcasts, insert spots that meet audience desires.
Public radio is considerably more distant in front of the commercial radio with regards to podcasting to a limited extent in light of the fact that there's less work engaged with adjusting their substance for on-demand consumption. All around, you can take a scene of Wait, Hold up… Don't Tell Me! or, on the other hand, Fresh Air and distribute it as a podcast in its unique state. Sadly, the same isn't typically valid for commercial radio. Regardless of whether you have an all-talk morning show, basically distributing more than four hours of content once a day isn't an adequate technique. Truly, you ought to distribute your morning show (sans music and ads) completely amazing fans, however, you ought to likewise take the station's interviews and benchmark features and alter them into particular podcasts.
4. Record Intros and Outros for the Podcast Versions
I have heard some radio stations "lump up" highlights as podcast series, however, disregard to legitimately set up these highlights for a podcast format toward the start of every episode. The initial 60 seconds of a podcast episode is essential, as audience members will abandon the show on the off chance that they don't comprehend what's happening. Record a particular intro for the podcast that outlines for individuals what the show is, your identity, and what occurs in this show.
5. Get Credit
On the off chance that you need Nielsen to count any time-shifted radio listening in towards your station's PPM ratings, you'll have to do two things: (1) Use audio that is encoded for PPM, and (2) Publish it online rapidly — Nielsen only tallies audio that is tuned in to inside 24 hours of the first communicate.
Check Out The Double Show On The Idiot Radio Network
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